Authors in Canada and Australia can now create Sponsored Brands ads with custom images and videos to engage readers. These ads can be used to create an engaging video that brings a story to life or a product collection ad that represents the author's brand, book themes, or series storyline.
Requirements
- Authors must have three or more books under a single pen name claimed in Author Central.
Benefits
- Increased Visibility: Sponsored Brands ads help increase the visibility of books and build awareness around the author.
- Custom Storytelling: These ads allow authors to tell their story in a personalized way and reach readers at the right time and place.
- Higher Engagement: Book advertisers using custom images in their Sponsored Brands ads saw an average 48% higher click-through rate on mobile compared to those using only product images.
Ad Placement
- Top of shopping results
- Within shopping results
- On product detail pages
Availability
- North America: United States, Canada
- Europe: Germany, Spain, Italy, United Kingdom, France
- Asia Pacific: Australia
Access
- Advertising console
- Amazon Ads API
