Amazon: Shoppable Basic A+ Content Modules Now Available for Brands

Shoppable Basic A+ Content modules are features available for brands on Amazon that allow customers to add items to their carts directly from the Standard Comparison Chart module. These modules display real-time item prices and customer rating summaries, facilitating a comparison of product attributes within the same module.

Customers can use Shoppable Basic A+ Content modules by interacting with the Standard Comparison Chart module on a brand's product page. This enables them to add items to their shopping carts without the need to navigate away from the comparison chart, streamlining the shopping process.

The benefits of Shoppable Basic A+ Content modules include:

• Efficiency: Customers can make informed purchase decisions more efficiently by reducing browsing time across multiple product pages.

• Convenience: The ability to add items to the cart directly from the comparison chart simplifies the shopping experience.

• Informed Decisions: Real-time prices and customer ratings are displayed within the module, aiding customers in comparing and contrasting product attributes on the spot.