Amazon's New Feature: Brand-Tailored Coupons Revolutionizes Seller Discounts

Brand-Tailored Coupons are a new feature introduced by Amazon that allows sellers to offer customized discounts on a subset of their products to specific audiences. These discounts can be either percentage-off or flat-rate and are targeted towards high-intent customers such as repeat customers, recent customers, brand cart abandoners, high-spend customers, and more.

To create Brand-Tailored Coupons for Amazon products, follow these steps:

1. Select the type of discount you want to offer (percentage-off or flat-rate) for your chosen products.
2. Target your coupons to tailored audiences, which can include:
   • Repeat customers
   • Recent customers
   • Brand cart abandoners
   • High-spend customers For US sellers, additional audiences are available such as brand followers, top-tier customers, promising customers, at-risk customers, and potential new customers.

The benefits of using Brand-Tailored Coupons for Amazon sellers include the ability to:

• Engage with loyal customers
• Increase awareness of new products
• Encourage repeat purchases
• Improve customer retention

These targeted discounts can help optimize a seller's coupon strategy and potentially boost sales.

To be eligible for Brand-Tailored Coupons, you must be a brand owner on Amazon and have at least 5,000 customers in the respective audience you wish to target. Additionally, the standard coupon redemption fee applies to these coupons.