Amazon Launches 'Complementary Product Sets' for Cross and Upselling

Amazon's new 'Complementary Product Sets' A+ Content is a feature that allows sellers to display 2-4 additional products under the title 'Shop the brand collection' on their product detail page. This section is specifically designed for showcasing bundle-type features, similar to 'Frequently bought together' and 'Buy it with' sections, to facilitate cross-selling and upselling of related products.

The 'Complementary Product Sets' A+ Content is displayed in the section of the product detail page labeled 'Shop the brand collection'. This is the same section where other bundle-type features like 'Frequently bought together' and 'Buy it with' are shown.

To identify products to feature in 'Complementary Product Sets', sellers can use the Market Basket Analysis report within Brand Analytics on Amazon. This report shows which products are most frequently purchased together in a seller's catalog, providing insights into related products that could be cross-sold or upsold effectively.