Ed Mendez

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Amazon Launches 'Complementary Product Sets' for Cross and Upselling

1 years ago

Amazon has launched a new A+ Content feature, 'Complementary Product Sets', displayed under 'Shop the brand collection' on the product detail page. This feature allows 2-4 additional products to be showcased on your page, providing opportunities for cross-selling and upselling. The Market Basket Analysis report within Brand Analytics can be used to identify which products are frequently purchased together.

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