Amazon Ads has introduced a new consultative service called Supply Desk to assist Amazon DSP buyers in streamlining and scaling programmatic deal activations. This service curates inventory packages to meet buyers' needs and provides hands-on support to ensure campaign objectives are achieved.
Importance
Supply Desk addresses the challenge buyers face in determining the optimal combination of supply sources and transaction types. It offers pre-curated, off-the-shelf deals that enable buyers to reach relevant audiences at scale. These deals include contextually aligned packages and proprietary Amazon affinity deals that perform well with high-performing Amazon shopping segments. These curated deals are easily discoverable and available for activation in the inventory hub of Amazon DSP.
Additional Features
- Prescriptive Packaging Recommendations: Supply Desk offers tailored packaging recommendations and bespoke supply strategy consultations for buyers with specific campaign goals.
- Custom Deal Support: Buyers can request custom deal support through their Amazon Ads representative.
Availability
- North America: United States, Canada, Mexico
- Europe: Germany, Spain, France, Italy, United Kingdom
Access
- Platform: Amazon DSP
- User Type: Self-service
