Amazon Ads Launches Supply Desk to Streamline Deal Activation for DSP Buyers

June 11, 2024 at 3:30:33 PM

TL;DR Amazon Ads launches supply desk to streamline deal activation for Amazon DSP buyers. Supply desk is a consultative service that helps buyers streamline and scale programmatic deal activations across first-party and third-party supply available in Amazon DSP. It curates inventory packages to address buyers’ needs and provides hands-on support to ensure campaign objectives are met. Available in North America and Europe, accessible via Amazon DSP.

Amazon Ads Launches Supply Desk to Streamline Deal Activation for DSP Buyers

Amazon Ads has introduced a new consultative service called Supply Desk to assist Amazon DSP buyers in streamlining and scaling programmatic deal activations. This service curates inventory packages to meet buyers' needs and provides hands-on support to ensure campaign objectives are achieved.

Importance

Supply Desk addresses the challenge buyers face in determining the optimal combination of supply sources and transaction types. It offers pre-curated, off-the-shelf deals that enable buyers to reach relevant audiences at scale. These deals include contextually aligned packages and proprietary Amazon affinity deals that perform well with high-performing Amazon shopping segments. These curated deals are easily discoverable and available for activation in the inventory hub of Amazon DSP.

Additional Features

  • Prescriptive Packaging Recommendations: Supply Desk offers tailored packaging recommendations and bespoke supply strategy consultations for buyers with specific campaign goals.
  • Custom Deal Support: Buyers can request custom deal support through their Amazon Ads representative.

Availability

  • North America: United States, Canada, Mexico
  • Europe: Germany, Spain, France, Italy, United Kingdom

Access

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