Amazon Ads has launched event-based bid rules in the advertising console, enabling Sponsored Products advertisers to set bid increases during high shopper traffic events. This feature allows advertisers to define predefined bid increases for anticipated busy shopping times, streamlining the process that previously required manual adjustments and tracking of an events calendar.
The new functionality addresses the challenge faced by advertisers who had to manually adjust bids for high traffic events, which often led to missed sales opportunities. By automating bid increases, advertisers can optimize their campaigns in advance, ensuring they capitalize on increased shopper activity.
Availability
The feature is accessible in various regions, including:
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Poland, Netherlands, Sweden, Turkey
- Middle East: Saudi Arabia, United Arab Emirates, Egypt
- Asia Pacific: Australia, India, Japan, Singapore
- Africa: South Africa
The feature is available to a range of users, including:
- Sellers
- Vendors
- Partners
- Agencies
- Managed Service
- Self Service
Advertisers can find this feature in the advertiser console under the “Settings” section when adding a new bid rule. Note that 'Recurring Events' are exclusive to the JP marketplace, while 'Individual Events' are available worldwide.
