Amazon Ads has launched a new feature called Amazon Marketing Stream (AMS). This feature provides advertisers with real-time insights and hourly data updates, allowing for more precise and timely campaign optimizations.
AMS aims to enhance the effectiveness of advertising on Amazon by offering detailed metrics and performance indicators. Advertisers can now adjust their strategies based on the latest data, improving their ability to target audiences and manage budgets efficiently.
This development is expected to significantly impact advertisers' approaches to their campaigns on Amazon, leading to better results and higher ROI.
