Shakhboz is an e-commerce enthusiast with a focus on Amazon. He is dedicated to mastering online retail and aims to excel in the industry over the next decade. Passionate about leveraging technology to enhance customer experiences, he continually seeks innovative strategies to stay ahead in the competitive market. With a keen eye for detail and a commitment to excellence, he is poised to make significant strides in the e-commerce world.
Shakhboz Uktamov shares insights on Amazon's advertising strategies, emphasizing the importance of understanding customer behavior and leveraging data analytics. He highlights the effectiveness of Amazon Ads in driving sales and brand awareness, and discusses the benefits of using Amazon's various advertising tools. Uktamov also provides tips for optimizing ad campaigns and maximizing return on investment.
BeyondXR and Lego Friends have introduced an immersive virtual store with photorealistic 3D simulations, allowing customers to explore and view products in detail as if they were physically present. This innovative shopping experience is particularly beneficial for visually and tactilely rich products like Lego, offering a unique brand experience. The goal is to make online shopping so engaging that customers don't want to leave.
Amazon's Brandstore has now introduced personalized product suggestions for its customers. To get these recommendations, customers have to answer three questions developed by Clinique's top dermatologist. Based on their skin type and needs, they will receive product recommendations that enhance their shopping experience and increase brand revenue. While creating custom features can be expensive, a regular Brandstore can be manually customized for free; however, it requires some effort.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
Updates have been made to the placement of Virtual Bundles (VB) on Amazon DE, now displayed below the price and coupons. This change will increase the visibility of VB. However, it's important to note that this feature is only available for vendors. There's also the opportunity to experiment with Hero Images.
Amazon USA is testing a new section on the product page (PDP) called 'Customers also search'. This feature allows customers to see what others with similar interests have searched for. Clicking on images with matching keywords leads to the Search Engine Results Page (SERP). The impact of this new feature is yet to be determined.