Ruler Analytics

Ruler Analytics is a comprehensive marketing measurement platform designed to bridge the gap between marketing efforts and revenue. By offering multi-touch attribution, impression attribution, and marketing mix modeling, Ruler Analytics helps businesses automatically tie revenue back to their campaigns and channels. This allows marketers to spend less time on reporting and more time optimizing their strategies and budgets.

Features

Lead Management

• Track: Automatically track calls, forms, live chat, and touchpoints driven to your website.
• Evidence: Link marketing touchpoints to clicks, leads, and sales to prove what works.
• Optimise: Make data-driven decisions to enhance growth by understanding high-quality lead behavior.

Marketing Effectiveness

• Lead Tracking: Gain insights into which marketing channels, campaigns, and keywords are influencing your leads.
• Full Customer Journeys: Chart every step your leads take on their journey to becoming a sale.
• Opportunity Reporting: View and filter opportunities by pipeline stage and the channels that influenced their conversion.

Attribution Modelling

• Switch Models: Swap between different attribution models to build custom reports and get the data you need most.

Integrations

• Over 1,000 Apps: Seamlessly integrate with your CRM, website, and marketing apps to get revenue data where you need it most.

Use Cases

Automatically Reveal Best Marketing Channels

• Track customer journeys and match closed revenue to the source, making it easy to identify which marketing channels drive the best leads.

Prove Marketing Impact

• Link marketing touchpoints to leads and sales, providing evidence of what does and doesn't work, thereby proving the impact of your marketing efforts on sales.

Optimize Campaigns

• Use data-driven insights to optimize campaigns based on value-driven metrics, ensuring that your marketing efforts are aligned with revenue growth.

Understand Lead Sources

• Gain a clear understanding of your true lead sources and the marketing channels, campaigns, and keywords that are most effective.

Full Customer Journey Mapping

• Visualize every action taken by leads on their journey to becoming a sale, helping you to better understand and optimize the customer experience.