Measured®

The Measured Incrementality Platform is an AI-powered incrementality measurement platform designed to optimize your media portfolio. It helps brands demonstrate marketing’s impact and allocate spend to maximize ROI by providing a comprehensive suite of tools to test, measure, compare, and optimize media performance.

Measured's spend recommendation engine increases media efficiency and effectiveness by exploring different scenarios and leveraging AI-generated recommendations. This helps allocate your media budget to the highest performance channels, ensuring optimal use of your marketing spend.

Measured offers a secure, fully-managed data infrastructure that saves time and resources. By organizing all your data, Measured allows you to start optimizing immediately without the hassle of data management. This harmonized data approach ensures that you can focus on improving media performance.

Measured provides accurate, always-on media measurement through a proven combination of measurement methods. This approach ensures that you can trust the data to inform your media investment decisions, making it easier to demonstrate the impact of your marketing efforts.

Cross-channel attribution is the process of determining the contribution of different marketing channels to a conversion. Measured uses a creative approach rooted in incrementality measurement to unlock cross-channel attribution reporting. This enables brands to trust the data and make informed media investment decisions.

Incrementality lift tests are experiments designed to measure the incremental impact of different marketing tactics. By using these tests, brands can understand the true value of their marketing efforts and ensure that every dollar spent contributes to profitable outcomes.

Measured assists with media planning and budget optimization by providing tools to test, measure, compare, and optimize your media portfolio. The platform’s AI-powered recommendations help allocate your budget to the highest performing channels, ensuring maximum ROI and media efficiency.

Measured's end-to-end platform is built for the privacy era, offering a secure and fully-managed data infrastructure. This approach ensures compliance with privacy regulations while still providing comprehensive media optimization and accurate measurement of marketing impact.