Keen Decision Systems

Keen Decision Systems offers an AI-powered Marketing Mix Modeling (MMM) platform designed to revolutionize your marketing strategy. It integrates marketing measurement, media planning, and profit & loss forecasting to help you make data-driven decisions, maximize revenue, and prove your impact.

Keen’s marketing mix modeling software bridges the gap between marketing and finance by helping brand marketers:

• Optimize your full marketing budget
• Clearly demonstrate ROI
• Showcase short-term & long-term financial impact
• Drive profitable growth

All in real-time.

Keen's adaptive MMM software incorporates Bayesian methods to create a model that adapts over time, ensuring relevance and accuracy. Key features include:

• Marketing measurement: Automate data loading, enable swift measurement of historical results, and seamlessly run future scenarios across all channels.
• Media planning: Ingest data, measure historic results, and run future scenarios in real-time across all channels.
• Annual planning: Fast and accurate readings of your marketing performance metrics to plan ahead and help your organization hit strategic goals.

Keen's platform assists with media planning by allowing you to ingest data, measure historic results, and run future scenarios in real-time across all channels. This helps you optimize your media spend and achieve your defined goals.

Brand marketers benefit from Keen's platform by being able to:

• Uncover when to invest every dollar across all marketing channels.
• Optimize their full marketing budget.
• Clearly demonstrate ROI and showcase both short-term and long-term financial impacts.
• Drive profitable growth in real-time.

Keen's platform supports demand planning by leveraging data and insights to develop accurate forecasts, allocate resources efficiently, and adjust strategies to meet changing market demands. This ensures that your marketing strategies are always aligned with market conditions.

Keen's platform is cost-effective because it offers an affordable solution that optimizes ROI. It provides transparent annual pricing, allowing you to maximize your budget for growth rather than spending on consultants. This makes it accessible and easy to use without the need for data scientists.

Keen's platform helps with retail media optimization by allowing you to know exactly how much to spend, where, and when across multiple media networks. It factors in historical data and trends to produce more accurate results, ensuring that your media investments are optimized for the best possible outcomes.