Cassandra

Cassandra is a cutting-edge tool designed to optimize your Marketing Mix Modeling (MMM) using machine learning. Within just three weeks, Cassandra helps you build a personalized media plan that maximizes your Return on Investment (ROI) through real-life budget experiments. Trusted by over 500 brands, Cassandra takes the guesswork out of media planning, allowing you to achieve more predictable sales outcomes and better ROI.

Features

• Machine Learning-Based MMM: Analyzes all your data to create a personalized media plan.
• Budget Allocator: Simulate and predict the most effective media plan for your business.
• ROI Optimization: Identify wasteful campaigns, discover overspending channels, and reallocate your budget effectively.
• Diminishing Returns Analysis: Learn where your marketing budget is experiencing diminishing returns.
• Comprehensive Measurement: Evaluate and compare the effectiveness of different campaign types, including both online and offline media attributions.

Use Cases

1. Discover Wasteful Campaigns: Identify campaigns that are not driving incremental sales and stop investing in them.
2. Optimize Budget Allocation: Find out where you're overspending and underspending, and reallocate your budget to maximize impact.
3. Predictive Media Planning: Use the Budget Allocator to simulate and predict the best media plan for your business.
4. Improve Sales Outcomes: Achieve more predictable sales outcomes and better ROI with data-driven decisions.
5. Evaluate Campaign Effectiveness: Measure the effectiveness of different campaign types and make informed decisions.

Success Stories

• Boscolo Viaggi: Achieved a 45% revenue growth and a 10% increase in ROI.
• Gina Tricot: Improved ROI by 53% using Cassandra's MMM SaaS.
• Treedom: Reduced cost per order by 19% leveraging Cassandra MMM.

Testimonials

• Michael Taylor, Founder @ Vexpower: "Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not)."
• Eszter Mazscar, Head of Marketing @ Cura Of Sweden: "Cassandra has helped us immensely to improve our understanding of what impact different activities have on our sales."
• Henry, Advanced Analytics @ Spotpet: "Cassandra has significantly increased my confidence in running MMMs and making budget decisions off of its insights."

Pricing

Free: Start optimizing your media mix with Cassandra at no cost.