Arima's Marketing Mix Models offer several key benefits:

• One Price for Unlimited Models: You can create as many models as you need without additional costs.
• Cost-Effective: The price of MMM has dropped dramatically, allowing you to allocate more funds to actual marketing rather than analysis.
• Fast Results: Get your MMM results in hours, not weeks, enabling timely decisions.
• Ease of Use: The platform is designed to be user-friendly, with a guided step-by-step wizard and the ability to save progress and share easily with your team and clients.
• Integration with Media Planner: Your media channel ROAS numbers can be directly used in your next media plan, focusing all media dollars on achieving sales goals.

Arima's Marketing Mix Models help allocate marketing dollars effectively by:

• Showing All Advertising Channels' Contribution: MMMs provide a comprehensive view of how both digital and analogue media work together in synergy.
• Maximizing Brand Sales: By understanding the contribution of each channel, you can make informed decisions to maximize your brand’s sales.
• Self-Directed MMM: Fast results mean you can make timely decisions and adjust your marketing strategy as needed.

Arima’s Marketing Mix Models are cost-effective because:

• One Price for Unlimited Models: You pay a single price regardless of the number of models you create, making it more economical the more you use it.
• Reduced Analysis Costs: With the price of MMM dropping dramatically, you can invest less in marketing analysis and redirect those savings back into your marketing efforts.

The integration of Arima's Marketing Mix Models with the Media Planner benefits users by:

• Seamless Integration: Your media channel ROAS numbers become the foundation of your next media plan with just one click.
• Focused Media Dollars: This integration allows you to focus all your media dollars on achieving your sales goals, similar to digital attribution but for both analogue and digital media combined synergistically.

Arima’s Marketing Mix Models are easy to use due to the following features:

• Cloud-Based Data Science: All complex math is handled in the cloud, simplifying the process.
• User-Friendly Interface: Models can be created and updated by anyone on your marketing team.
• Step-by-Step Wizard: A guided wizard helps you through the process, making it accessible even for those without a data science background.
• Progress Saving and Sharing: You can save your progress and easily share it with your team and clients.