YouTube is enhancing its measures to protect creators and artists from AI deepfakes through new detection processes. These processes will notify creators or their publishers if their face or voice is used in another clip. YouTube is committed to equipping creators with tools to harness AI's creative potential while maintaining control over their likeness.
New Tools for Protection
- Synthetic-Singing Identification Technology: Integrated within Content ID, this technology helps partners detect and manage AI-generated content that simulates their singing voices. A pilot program is planned for early next year.
- Face Detection Technology: This will allow individuals from various industries to detect and manage AI-generated content depicting their faces on YouTube. This complements recent privacy updates to provide robust tools for managing AI depictions.
Since 2007, Content ID has given rightsholders granular control over their catalogs on YouTube, processing billions of claims annually and generating significant revenue for artists and creators. YouTube aims to extend this level of protection into the AI era.
YouTube uses uploaded content to improve the platform experience through machine learning and AI, consistent with creator agreements. Unauthorized access to content, such as scraping, violates YouTube's Terms of Service. YouTube is investing in systems to detect and prevent unauthorized access and is developing new ways for creators to control how third parties use their content.
AI Tools and Community Guidelines
YouTube's new generative AI tools, such as the experimental Dream Screen for Shorts, enable creators to express their creativity in innovative ways while retaining control over the creative process. AI-generated content must adhere to YouTube's Community Guidelines. Safeguards are incorporated into AI tools to prevent misuse, and creators are encouraged to review AI-generated content carefully before publishing.
YouTube believes AI should enhance, not replace, human creativity. The platform is committed to working with partners to ensure future advancements amplify creators' voices and continue to develop guardrails to address concerns. YouTube's focus remains on fostering an environment where responsible innovation flourishes.
