X has announced that Premium+ subscribers will now enjoy a completely ad-free experience across most areas of the platform, including timelines, post replies, and profiles. This update expands the previous "ad-free" promise, which excluded ads in certain sections. However, occasional sponsored content might still appear.

This change aligns with Elon Musk's vision to reduce X's reliance on ad revenue, aiming for 50% of the platform's revenue to come from subscriptions.

This strategy addresses X's revenue challenges and aims to lessen dependency on advertisers, which Musk believes impose censorship through moderation demands.