X Launches AI-Based Tools for Simplified Ad Campaign Setup

April 22, 2024 at 1:14:39 PM

X Launches AI-Based Tools for Simplified Ad Campaign Setup

Summary

X (formerly Twitter) has introduced AI-based tools to streamline ad campaign setup. Advertisers simply select a conversion event, set a daily ad budget, and input demographic targeting. X's AI then broadens reach using advanced detection and targeting. Beta testing indicated a 10% rise in click-through rates and a 16% boost in conversion rates. However, the platform's controversial owner and tolerance of rule-breaking content have deterred some advertisers.

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