Some advertisers have noticed the disappearance of the Advantage+ Shopping option when creating sales campaigns, replaced by the Catalog Sales Campaign option. This change appears to be tailored based on ad account information and activity.
Observations
- The suggestion is based on ad account information and activity.
- Industry settings in Advertising Settings might influence this, but setting the industry to e-commerce did not resolve the issue.
- It's unclear what specific activities Meta considers to alter these options.
Workaround
- Duplicate a previous Advantage+ Shopping Campaign.
- Duplicating any Sales campaign might also offer the Advantage+ Shopping option.
Possible Explanations
- It could be a bug, as some ad accounts have corrected themselves.
- If intentional, there should be an easier way for advertisers to create a new Advantage+ Shopping Campaign.
While the change might be intentional, the lack of clarity and ease of access suggests it could be a bug. Advertisers can use the workaround of duplicating previous campaigns to access the Advantage+ Shopping option.
