Why Did Advantage+ Shopping Disappear in Sales Campaigns?

September 23, 2024 at 6:01:09 AM

Why Did Advantage+ Shopping Disappear in Sales Campaigns?

Some advertisers have noticed the disappearance of the Advantage+ Shopping option when creating sales campaigns, replaced by the Catalog Sales Campaign option. This change appears to be tailored based on ad account information and activity.

Observations

  • The suggestion is based on ad account information and activity.
  • Industry settings in Advertising Settings might influence this, but setting the industry to e-commerce did not resolve the issue.
  • It's unclear what specific activities Meta considers to alter these options.

Workaround

  • Duplicate a previous Advantage+ Shopping Campaign.
  • Duplicating any Sales campaign might also offer the Advantage+ Shopping option.

Possible Explanations

  • It could be a bug, as some ad accounts have corrected themselves.
  • If intentional, there should be an easier way for advertisers to create a new Advantage+ Shopping Campaign.

Why Did Advantage+ Shopping Disappear in Sales Campaigns?

While the change might be intentional, the lack of clarity and ease of access suggests it could be a bug. Advertisers can use the workaround of duplicating previous campaigns to access the Advantage+ Shopping option.

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Jon Loomer
Jon Loomer

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Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

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