What to Know as Meta Replaces Dynamic Creative with Flexible Ad Format

The Flexible Ad Format in Meta ads allows you to provide creative elements to automatically generate combinations tailored to the people who see your ad. It behaves similarly to Dynamic Creative but is controlled within the ad itself rather than applying to all ads within an ad set. Under the Format section, you can select Flexible and provide up to:

• 10 images or videos
• Five primary text options
• Five headlines
• Five descriptions

However, it does not include the ability to provide up to five CTA button options, which was a unique feature of Dynamic Creative.

To use the Flexible Ad Format in Meta ads, follow these steps:

1. Create an ad: Start by creating an ad as you normally would.
2. Select Format: Within the ad creation process, navigate to the Format section.
3. Choose Flexible: Select the Flexible option.
4. Provide Creative Elements: You can then provide up to 10 images or videos, five primary text options, five headlines, and five descriptions.

This format will automatically generate combinations tailored to your audience and show your ad in the format predicted to perform best.

Meta is phasing out Dynamic Creative because it is very similar to the Flexible Ad Format, which likely created confusion among users. Eliminating Dynamic Creative makes sense to streamline the ad creation process and keep the most recent feature. However, one drawback is that Flexible Ad Format does not include the ability to test multiple CTA button options, a unique feature of Dynamic Creative.

The main limitation of the Flexible Ad Format compared to Dynamic Creative is the absence of the ability to provide up to five CTA button options. This was a unique feature of Dynamic Creative, and its absence means that advertisers will need to create separate ads to test different CTAs. Other than this, Flexible Ad Format allows you to provide up to 10 images or videos, five primary text options, five headlines, and five descriptions, similar to Dynamic Creative.

With the transition from Dynamic Creative to Flexible Ad Format, advertisers should expect the following changes:

• Ad Creation Process: The process will now involve selecting the Flexible option within the ad itself rather than applying Dynamic Creative to all ads within an ad set.
• Creative Elements: Advertisers can provide up to 10 images or videos, five primary text options, five headlines, and five descriptions.
• CTA Button Options: The ability to provide up to five CTA button options will no longer be available, requiring separate ads to test different CTAs.

This transition aims to simplify the ad creation process and reduce confusion by eliminating the redundancy between the two similar features.