What Are URL Parameters? A Guide for Marketers and SEOs

March 30, 2024 at 2:01:15 PM

What Are URL Parameters? A Guide for Marketers and SEOs

Summary

URL parameters, vital for marketers, modify website content, functionality, or collect data. They can cause SEO issues like duplicate content, crawl budget waste, and link equity distribution. To avoid these, use canonical tags, limit URL parameters, use meta tags and robots.txt, create user-friendly URLs, regularly audit the website, optimize the sitemap, and implement URL rewriting.

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