This Tip Tuesday from Josh Silverbauer focuses on enhancing digital analytics skills, explicitly using Microsoft Clarity's area maps.

The area maps provide insights into different click groupings and the percentage of activity in various sections of your webpage. Importantly, these area groupings are fully customizable.

Microsoft Clarity includes a feature that displays the total number of clicks within a designated area on the page.

Navigate to a Heatmap and Click "Area"

The area will initially display several content groups, each divided by the percentage of clicks on the page.

These groupings are editable, however! Just click the "Edit Area" button on the sidebar.

You can now select a new grouping by navigating the page and clicking on different areas.

Now you have new groupings for your area maps! Feel free to play around.