The TikTok and AXS global ticketing partnership is a collaboration between TikTok, a popular social media platform, and AXS, a leader in global ticketing. This partnership allows fans to discover and buy live event tickets for their favorite artists directly on the TikTok app. Certified Artists on TikTok can promote their AXS live dates and connect with fans globally, adding AXS event links to their videos before publishing.

To buy live event tickets on TikTok through the AXS partnership, users can simply discover events within the TikTok platform and purchase tickets in just a few clicks. Artists can promote their live dates by adding their AXS event links to their videos, making it easy for fans to find and buy tickets directly within the app.

The TikTok and AXS ticketing feature is initially live in the United States (US), United Kingdom (UK), Sweden, and Australia. This feature is aimed at bringing music fans closer to their favorite artists by providing a new way to discover and purchase tickets to live events.

The benefits of the TikTok and AXS partnership include:

• For artists: It empowers them to promote their live events to a global audience, helping to expand their reach and build their careers.

• For fans: It provides a convenient way to discover and purchase tickets to live events of their favorite artists directly within the TikTok app, enhancing the event discovery and buying experience.

The AXS Anywhere program is an initiative that allows venues, artists, and partners to drive additional sales and revenue by reaching fans where they discover events with targeted ticket offers and experiences. TikTok's role in the AXS Anywhere program is as an official discovery partner, joining other platforms like Spotify and Bandsintown. This partnership leverages TikTok's vast user base and influence to facilitate seamless ticket-buying access for music fans.