TikTok has announced the expansion of its Subscription feature, previously known as LIVE Subscription, to include non-LIVE creators. This update, part of TikTok's ongoing efforts to support creator monetization, is currently rolling out to eligible creators in select regions.

Key Points of the TikTok Subscription Update:

1. Availability:

   • The feature is now available to eligible non-LIVE creators in select regions.
   • Plans to expand to more markets in the coming weeks.

2. Subscription Tiers:

   • Creators can offer three different subscription tiers.
   • Tiers can be customized to reflect the creator's style and community needs.

3. Subscription Benefits:

   • Private Communication Channels: Including Sub Space, chats, comments, and messages.
   • Exclusive Content: Special videos, LIVEs, and notes for subscribers only.
   • Community Identifiers: Unique stickers and evolving badges.
   • Customized Perks: Ready-made or custom-designed perks.

4. Eligibility Criteria:

   • Creators must be 18 years or older.
   • Account must be in good standing.
   • Minimum of 10K followers and 100K video views in the past calendar month.
   • Alternatively, creators can meet specific LIVE eligibility requirements.

5. Monetization Tools:

   • Subscription joins TikTok's suite of monetization offerings.
   • Creators can access an overview of all monetization options in the TikTok Studio.

6. Additional Resources:

   • Creator Academy provides educational resources for creators.

This expansion of the Subscription feature represents TikTok's effort to provide more monetization opportunities for creators and enhance engagement between creators and their most dedicated followers. The platform states it will continue to refine the feature based on community feedback.