Threads

Threads Hits 200 Million Monthly Users, Adds 25 Million in July Alone

August 02, 2024 at 8:20:15 AM

TL;DR Threads has reached 200 million monthly active users just over a year after its launch, as confirmed by Threads chief Adam Mosseri. Despite criticisms of benefiting from Instagram integration, Threads' growth has surged, adding 25 million new users in July alone. Key growth factors include political discourse, the Olympics, and users shifting from X. Threads is still behind X but shows potential for capturing a larger audience.

Threads Hits 200 Million Monthly Users, Adds 25 Million in July Alone

Threads has reached a significant milestone of 200 million monthly active users just over a year after its launch, as confirmed by Threads chief Adam Mosseri. This growth is notable despite criticisms that it benefits from its integration with Instagram. The app's growth momentum has increased significantly in recent weeks, with Threads adding 25 million new users in July alone, a nearly threefold increase compared to previous months.

Growth Timeline

October 2023: 100 million active users
February 2024: 130 million active users
April 2024: 150 million active users
July 2024: 175 million active users
August 2024: 200 million active users

Factors Driving Growth in July

U.S. Election: Discussions around the switch from Biden to Harris and the assassination attempt on Donald Trump have driven political discourse.
Olympics: Increased interest in real-time discussions.

The platform's continued growth and the addition of trending topic discovery features could further boost its user base. The next milestone of 250 million MAU will be a critical indicator of Threads' rising influence in the social media landscape.