Meta’s Instagram Threads is adjusting its algorithm to prioritize content from accounts users follow, following several complaints. Adam Mosseri, Instagram head, announced that the algorithm will now show less content from accounts users don’t follow, focusing more on posts from followed accounts. This change may reduce creators' 'unconnected' reach but increase 'connected' reach.

Key Changes

• Algorithm Adjustment: Less content from non-followed accounts, more from followed accounts.
• Impact on Creators: Decrease in 'unconnected' reach, increase in 'connected' reach.
• Custom Feeds: Users can now create custom feeds for better content control.
• Following Feed: A dedicated feed for followed accounts, though the default remains the algorithmic For You feed.

Competitive Landscape

• Bluesky: Despite Threads having 275 million monthly active users, Bluesky, with over 20 million users, shows competitive daily active user numbers.

These changes aim to enhance user experience by showing more relevant content and addressing user feedback.