March 13, 2024 at 12:01:28 PM
AI search interest has grown significantly, outpacing other software searches by 3x. The growth is evident with a 566% YoY increase. AI image generation and brand searches are popular. Non-brand searches play a crucial role in the customer decision journey of AI searchers. Advertisers are advised to capitalize on the AI momentum, invest in both brand and non-brand keywords, adopt a multi-channel approach, and target key AI audiences.
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