Summary
Temu has launched 8,000 ad campaigns on Meta platforms within a single week, stirring significant debates among marketers. Their ad spending surged by 1,000% from January to November 2023, with over $46 million spent in early 2024, mostly on Facebook. This massive investment is causing a surge in advertising costs, challenging other companies to compete. Some brands are adapting by exploring new marketing strategies, while others struggle to keep pace. The industry is debating whether Temu's aggressive approach is essential or disruptive. As CPMs rise, innovative and affordable marketing becomes crucial.
