Streamline SEO Workflow with GSC API for Multi-Site Reporting

The 10-step process for creating a Google Sheets Apps Script for SEO reporting involves the following steps:

1. Creating Your Google Sheets: Start by creating a new Google Sheets file in your Google Drive.
2. Setting Up Your Google Sheet: Add and bold headers like Website, Niche, Clicks, Impressions, etc., in the first row.
3. Create A Google Cloud Console Data Project: Set up a new project in the Google Cloud Console and enable the Google Search Console API.
4. Create Apps Scripts In Google Sheets: Open the Apps Script editor from Google Sheets and paste the provided code.
5. Set Up The Access Credentials: In Google Cloud Console, create OAuth client ID credentials.
6. Set Up Google Cloud Project For GSC Data: Link your Apps Script project with the Google Cloud Project by using the project number.
7. Rename Your Google Apps Script: Rename your project in the Apps Script editor.
8. Edit Google Apps Manifest File For Code.gs Script: Modify the appsscript.json file with the provided script.
9. Adjust The Dates For Website Data Analysis: Input the start and end dates for the data you want to analyze in your Google Sheets.
10. Set Conditional Formatting For Non-Empty Cells Less Than Zero: Apply conditional formatting to highlight negative changes in Clicks % Difference and Impressions % Difference.

To automate multi-site reporting with Google Sheets and GSC API, follow these steps:

• Create a Google Sheets file and set it up with the necessary headers.
• Set up a Google Cloud Console data project and enable the Google Search Console API.
• Integrate an Apps Script into Google Sheets to fetch and process data from GSC API.
• Set up access credentials in Google Cloud Console and link them to your Apps Script.
• Edit the Apps Script with the provided code to fetch clicks, impressions, keywords, and average rankings.
• Adjust the dates in your Google Sheets for the desired reporting period.
• Use conditional formatting to highlight changes in performance metrics.

By following the provided 10-step process, you can transform the task of reporting on hundreds of sites from a days-long endeavor to a matter of minutes.

To use conditional formatting in Google Sheets for SEO data analysis:

1. Select the cells under the headers for Clicks % Difference and Impressions % Difference.
2. Go to Format > Conditional formatting in the Google Sheets menu.
3. Under Format rules, select the condition such as Less than or Greater than.
4. Enter the value 0 in the 'Value or formula' field.
5. Choose a color to represent the condition, such as red for negative values (less than zero) and green for positive values (greater than zero).
6. Click Done to apply the formatting.

This will visually highlight performance changes, making it easier to identify areas of improvement or concern in your SEO data.