Sponsored Display is enhancing its machine learning algorithm to optimize existing Reach and Page Visit campaigns for better conversion opportunities, aligning them with the objectives of Conversion campaigns. Advertisers with active campaigns are expected to see improved performance metrics as a result of this update.
Importance
Sponsored Display serves as a self-serve advertising solution suitable for businesses of all sizes and budgets, allowing them to engage with relevant audiences throughout their shopping journeys on Amazon and its third-party network. Previously, advertisers could choose bidding strategies based on their campaign goals—Reach, Page Visits, or Conversions. The update aims to enhance the performance of Reach and Page Visit campaigns to drive incremental sales and improve overall campaign efficiency, including metrics like ROAS and ACOS.
Availability
This feature is available in various regions, including:
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Africa: South Africa
- Asia Pacific: Australia, New Zealand, India, Japan, China, Singapore
Eligibility
All Sponsored Display advertisers with active Reach and/or Page Visit campaigns can utilize this feature.
