Search Central Live is set to return to São Paulo on February 18, 2025, and will debut in Recife on February 20, 2025. Following successful events in 2023 and 2024, the initiative aims to assist Brazilian businesses in improving their performance on Google Search. The events invite SEOs, content creators, website owners, developers, and journalists to apply for invitations.
Key speakers include Bruno Possas, VP Engineering at Google, along with members from the Search Console and Google Trends teams. Presentations will cover topics such as:
- Functionality and updates of Google Search
- The role of AI in Search
- Recent developments from the Search Console and Trends teams
- Measuring SEO efforts with Search Console and Google Analytics
- Partnerships between Google Brazil and local companies in Search and News
Some sessions will be in Portuguese, with live translation available for English presentations. The events will not be recorded or live-streamed, emphasizing the in-person experience. Registration is open until January 23, with invitations sent on January 30. Attendees will need the invitation email for entry. The team looks forward to engaging with participants about Google Search and Google News.
