Shopify clients have faced conversion attribution issues due to Cookiebot, where the first visited page is the checkout page, and no UTM parameters are recorded.
To fix this, use a Chrome extension like Cookie-Editor to review cookies, interact with Cookiebot, and check for cookies like "_landing_page" and "_orig_referrer".
Ensure these cookies aren't blocked by Cookiebot or its Shopify integration, recategorize them as "necessary", and implement Cookiebot via GTM, removing it from the Shopify theme code.
Steps to resolve issues with Shopify conversion attribution due to Cookiebot
Problems observed:
- The first visited page is the checkout.
- No UTM parameters were recorded, leading to no source attribution.
Steps to fix:
- Use a Chrome extension like Cookie-Editor to review cookies being placed.
- Interact with Cookiebot and check for the following cookies:
_landing_page_orig_referrer- (Other Shopify cookies are useful as well.)
- Ensure these cookies are not blocked by Cookiebot automatically.
- Ensure these cookies are not blocked by Cookiebot's Shopify integration.
- Recategorize Shopify cookies in Cookiebot to make them "necessary".
- Implement Cookiebot via GTM and remove it from the Shopify theme code.
Following these steps should restore conversion attribution in Shopify.
Disclaimer: The Swipe Insights editorial team and Luc Nugteren are not legal experts.
