Luc Nugteren | Swipe Insight

Resolving Issues with Shopify conversion attribution due to Cookiebot

1 years ago

Shopify clients have faced conversion attribution issues due to Cookiebot, where the first visited page is the checkout and no UTM parameters are recorded. To fix this, use a Chrome extension like Cookie-Editor to review cookies, interact with Cookiebot, and check for cookies like "_landing_page" and "_orig_referrer". Ensure these cookies aren't blocked by Cookiebot or its Shopify integration, recategorize them as "necessary", and implement Cookiebot via GTM, removing it from Shopify theme code.

Set Up Enhanced Conversions in GTM Without Email Address in Datalayer

1 years ago

Google Ads Google Tag Manager

Enhanced Conversions can be set up without an email address in the datalayer by adjusting the User-Provided Data variable in Google Tag Manager to 'Automatic Collection'. This method captures any user data available in the website's code. It has been observed that Enhanced Conversions work even when the datalayer is empty upon form submission or purchase. A Google Ads notification may appear indicating Enhanced Conversions 'Requires Attention', but this is not a cause for concern.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Migrate to Shopify Custom Pixels Today to Prevent Tracking Disruptions

1 years ago

Tracking Ecommerce

Shopify is focusing on the checkout extensibility update, which will lead to the removal of the additional scripts section. Purchase tracking will now be conducted through custom pixels. Users are advised to transition to custom pixels promptly and allocate time for debugging.