Luc Nugteren | Swipe Insight

Resolving Issues with Shopify conversion attribution due to Cookiebot

9 months ago

Shopify clients have faced conversion attribution issues due to Cookiebot, where the first visited page is the checkout and no UTM parameters are recorded. To fix this, use a Chrome extension like Cookie-Editor to review cookies, interact with Cookiebot, and check for cookies like "_landing_page" and "_orig_referrer". Ensure these cookies aren't blocked by Cookiebot or its Shopify integration, recategorize them as "necessary", and implement Cookiebot via GTM, removing it from Shopify theme code.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Set Up Enhanced Conversions in GTM Without Email Address in Datalayer

10 months ago

Google Ads Google Tag Manager

Enhanced Conversions can be set up without an email address in the datalayer by adjusting the User-Provided Data variable in Google Tag Manager to 'Automatic Collection'. This method captures any user data available in the website's code. It has been observed that Enhanced Conversions work even when the datalayer is empty upon form submission or purchase. A Google Ads notification may appear indicating Enhanced Conversions 'Requires Attention', but this is not a cause for concern.

Migrate to Shopify Custom Pixels Today to Prevent Tracking Disruptions

11 months ago

Tracking Ecommerce

Shopify is focusing on the checkout extensibility update, which will lead to the removal of the additional scripts section. Purchase tracking will now be conducted through custom pixels. Users are advised to transition to custom pixels promptly and allocate time for debugging.