Reddit Launches Sports Program to Boost Engagement

July 23, 2024 at 6:31:33 AM

Reddit Launches Sports Program to Boost Engagement

Reddit has introduced a new sports partnership program aimed at enhancing user engagement by collaborating with major sports organizations such as the NFL, NBA, MLB, PGA, and NASCAR. This initiative will bring exclusive sports content into the app, including video highlights, player AMAs, and behind-the-scenes videos, particularly during major events like the Super Bowl and NBA All-Star.

Key Highlights

  • Exclusive Content: Users will gain access to special content from various sports leagues, driving more engagement within dedicated sports communities.
  • Growing Sports Communities: Sports communities on Reddit are expanding rapidly, with a 26% year-over-year growth.
  • Ad Opportunities: The program offers new advertising opportunities, allowing brands to align with these sports communities. Initial tests with the NFL showed significant lifts in purchase intent, brand favorability, and awareness for participating brands.
  • User Growth: Reddit has seen an increase of nearly 10 million daily active users over the past year and aims to leverage this growth to provide more value to users and advertisers.

This program is part of Reddit's broader strategy to build its ad business and expand its value proposition, especially with the upcoming Olympics offering additional opportunities for related brands.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Reddit Restricts Moderators' Ability to Switch Subreddits from Public to Private

Reddit Restricts Moderators' Ability to Switch Subreddits from Public to Private

Reddit
Reddit

Official Source

Official Source

Reddit is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Reddit Expands AI-Powered Post Translation to 35+ New Countries

Reddit Expands AI-Powered Post Translation to 35+ New Countries

Reddit
Reddit

Official Source

Official Source

Reddit is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Publishers Boost Reddit Presence After Google's Helpful Content Update Increases Traffic

Publishers Boost Reddit Presence After Google's Helpful Content Update Increases Traffic

Reddit to Test AI-Powered Search Result Pages with Summaries and Recommendations

Reddit to Test AI-Powered Search Result Pages with Summaries and Recommendations

Reddit Acquires Memorable AI to Boost Advertiser Performance with Creative Intelligence

Reddit Acquires Memorable AI to Boost Advertiser Performance with Creative Intelligence

Reddit
Reddit

Official Source

Official Source

Reddit is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Reddit CEO Demands Microsoft Pay for Scraping Site Data

Reddit CEO Demands Microsoft Pay for Scraping Site Data

Reddit Now Blocks Bing from Crawling Its Site, Grants Exclusive Access to Google Trending ️‍🔥

Reddit Now Blocks Bing from Crawling Its Site, Grants Exclusive Access to Google

Bing SEO +1 more

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us