Meta Updates Platform Terms and Developer Policies for 2025

The key updates to the Platform Terms effective February 3, 2025, include:

• Privacy Policies: Developers' privacy policies must be accessible by Meta’s crawlers and on a non-geo blocked URL.
• User Consent: All developers, not just those acting as a Tech Provider on a client’s behalf, must obtain valid user consent to build or augment user profiles.
• Notification Requirements: Removal of duplicative requirements, such as the need to notify Meta within 24 hours of a privacy or security incident, which is already covered by existing terms.
• Data Subject Rights Requests: Tech Providers must notify their clients of any data subject rights requests communicated by Meta.

The updated Developer Policies ensure high-quality user experiences by:

• Providing additional policy guidance on prohibited practices, such as hosting, promoting, or facilitating the distribution of malicious software or code, and managing Apps with inauthentic accounts.
• Clarifying existing requirements on transparency and their applicability to all ad-buying solutions.
• Creating separate App Development Guidelines to offer additional guidance on quality controls, user experience, content, and functional requirements.
• Increasing readability by removing outdated or redundant policies and clarifying the scope of specific policy sections.

The changes to the Platform Terms and Developer Policies are important for developers because they:

• Provide additional clarity about existing requirements, helping developers understand their rights and responsibilities better.
• Help developers build trust with their users by ensuring privacy policies are accessible and user consent is obtained.
• Mitigate risks by removing duplicative requirements and clarifying notification processes.
• Ensure high-quality user experiences by offering additional guidance on prohibited practices and quality controls.
• Strengthen trust with users and help developers grow their businesses with Meta.