The new budget section in GA4 is now available under Advertising > Budgeting. Users can create plans with various scenarios, set goals such as revenue, key events, or spending, and adjust budgets to analyze their impact on each channel. Key features include:
- Projection: Allows users to track progress towards objectives.
- Scenario planner: Enables experimentation with different budgets to predict outcomes.
The budgeting model utilizes historical ROAS or CPA based on the chosen attribution model (DDA or last click) and incorporates up to 2 years of data to consider seasonality.
