New 'Event Coverage' Stats for Meta Advertisers Using Conversions API

Meta has introduced new 'Event Coverage' statistics for advertisers using the Conversions API. This feature displays the total number of browser and server events sent to Meta.

Best Practices

• Send Events from Both Sources: It's recommended to send events from both the browser Pixel and Conversions API.
• Event Count Comparison: The total number of server events should be equal to or higher than the total number of browser events.

How to Access Event Coverage Data

1. Go to 'Events Manager' in Meta Business Manager.
2. Open the events 'Overview'.
3. Select a specific event.
4. Click 'View details'.
5. Select 'Event coverage'.