A new feature called Reword Identified Phrases has been introduced in Meta's advertising settings under Advantage+ Creative. This feature identifies phrases from ad text and rewords them to enhance compatibility with ad creative as text overlays. While it resembles the previous text extraction feature, the focus here is on improving the phrasing for better integration with the creative.
However, there are concerns regarding the trustworthiness of the phrases Meta uses, and the feature may yield limited impressions. Users can preview how the rewording might look, but the preview function is currently problematic. Issues include the ability to select only very old ads (up to 10 years old) and a lack of helpful information in the previews, which do not effectively demonstrate the reworded phrases. Despite these bugs, this feature exemplifies Meta's ongoing use of AI to optimize advertising.
