MixShift Launches Massive Upgrade: TACOS Report Now Available for Amazon Vendors

The VC TACOS REPORT for Amazon's Vendor Central is a new report that blends Retail & Advertising data specifically for Vendors. It includes enhancements such as 'Sourcing' and 'Manufacturing' views to help vendors get a sense of the leaks in their distribution. Additionally, it introduces a new metric called TACOGS (Total Advertising Cost of Goods Sold), which allows Vendors to see how their Advertising Spend is impacting their bottom line.

New data sets for Amazon's Vendor Central are available through the SP-API (Selling Partner API), which enables 3rd Parties to build tools and reports that meet the specific needs of Vendors. To access these data sets, Vendors or Agencies serving vendors can utilize services like MixShift, which has integrated these data sets into their Report Center library.

If you are a Brand in Vendor Central or an Agency serving vendors, you can request a walkthrough of the Retail & Sponsored Ads Performance report by contacting MixShift at hello@mixshift.io. They will provide you with the necessary guidance on how to use the report to analyze your performance on Amazon's Vendor Central.

MixShift has indicated that they have more Vendor Reports on the horizon for Amazon's Vendor Central. These reports are designed to address common issues and needs of Vendors using the platform. Specific details about the upcoming reports have not been provided, but they are expected to further enhance the ability of Vendors to analyze and understand their performance and distribution on Amazon.