Missing Name and Logo and Labeling Differences in Search Ads on Mobile

Anthony Higman noticed that the search ad in Google's mobile search results displayed an 'Ad' label instead of the traditional 'Sponsored' label, and it did not show either the business name or logo.

The text does not explicitly state the reasons why Google might be testing ads without business names or logos. However, it could be part of an experiment to assess user interaction with ads that have a more simplified appearance, or to evaluate the impact of branding elements on ad performance.