Microsoft is informing advertisers that Smart Shopping campaigns will be upgraded to Performance Max in the coming months. This mandatory shift emphasizes Microsoft's focus on advanced, AI-driven ad formats, potentially affecting many ecommerce advertisers.
Key Changes
- All Smart Shopping campaigns will transition to Performance Max.
- Transition emails have been sent to affected advertisers.
- An optional early upgrade feature is available.
Important Considerations
- There will be a 1-2 week "learning period" post-upgrade, which may temporarily impact performance.
- Setup, reporting, and performance history will remain unchanged after the transition.
Early Upgrade Process
- Go to campaign settings.
- Select
Edit > Upgrade to Performance Max.
Implications
- This move highlights Microsoft's confidence in Performance Max’s AI capabilities.
- Advertisers should closely monitor campaigns during the transition to ensure performance stability.
