Microsoft Clarity has introduced a new feature called Inactive Pages, designed to help users identify website pages that have not been visited in the past 12 months. This feature offers insights typically available only through costly SEO tools.
Inactive Pages are those that have received no visits in the last year. Recognizing these pages is essential for understanding underperforming or irrelevant sections of a website. This feature is available only for projects with sitemaps.
Benefits of Inactive Pages
- Uncovered Analytics Area: Provides insights not covered by traditional behavioral analytics tools.
- Cost Savings: Eliminates the need for expensive audits and tools, as this information is accessible for free through Clarity.
- Optimize Content: Allows for the identification and updating or removal of underperforming pages.
- Improve SEO: Helps boost search engine rankings by eliminating outdated pages and consolidating valuable content.
- Enhance User Experience: Focuses on relevant content, improving user engagement.
- Save Costs: Reduces reliance on third-party tools.
- Increase Engagement: Keeps the site dynamic, improving user retention and satisfaction.
Getting Started
To utilize this feature, users should:
- Create a Clarity project.
- Access the Inactive Pages Report from the Clarity dashboard.
- Analyze the list of inactive pages.
- Decide on actions such as updating, removing, or repurposing these pages.
Users can also set Inactive Pages as the default tab in their dashboard settings.
The Inactive Pages feature significantly enhances website analytics by providing valuable insights that were previously hard to obtain, enabling users to optimize their websites and improve user engagement.