Advertisers now have the ability to edit their optimization settings for value, specifically by adding a 1-day view option. Previously, Meta's default setting was 7-day click attribution, differing from the usual 7-day click and 1-day view used with “Maximize Number of Conversions.”
The reasons for not including the 1-day view option by default remain speculative. One theory suggests that Meta may believe view-through conversions yield lower-value results, although this does not fully explain the algorithm's adjustments for click-through conversions.
Ultimately, advertisers are encouraged to experiment with the new option to determine if incorporating the 1-day view enhances overall value.
