Meta has been speculated to introduce ads on its Threads platform ever since its launch. Initially, Meta stated that Threads ads wouldn't appear until the platform reached a billion users. However, with Threads now having 275 million active users, there are reports suggesting that Meta might introduce ads early next year. Meta has denied this timeline, emphasizing its priority to build consumer value first and stating that there are currently no ads or monetization features on Threads.
Meta mentioned in a recent earnings call that Threads is not expected to significantly contribute to 2025 revenue, focusing instead on introducing valuable features and deepening growth and engagement. This statement to shareholders suggests that ads on Threads are not imminent.
There seems to be internal debate within Meta regarding Threads monetization, with no concrete guidance on when ads might be introduced. While ads on Threads in 2025 are doubtful, Meta might consider accelerating its development timeline, but any significant changes are unlikely in the near future.
