Meta's Opportunity Score Update: Detailed Budget Increase Recommendations

Meta's Opportunity Score is a feature designed to gamify best practices and the implementation of recommendations for advertising campaigns. It provides users with a score that reflects the potential for improving their ad performance by following Meta's suggestions.

To increase your Opportunity Score, Meta's latest update suggests increasing your ad set budget. The recommendation includes a specific amount to add to your budget, which is calculated to potentially result in a higher conversion rate. For example, adding $29.12 or more could scale your results without reentering the learning phase.

When reviewing budget recommendations, Meta now provides a message with a specific suggested increase to your ad set budget, along with a potential percentage increase of leads at several levels. This suggestion is based on a machine learning model using data from real advertisers who have followed similar recommendations.

The updated budget recommendation from Meta is considered helpful because it provides advertisers with contextual information on how much to increase their budget to scale high-performing ad sets. This is based on machine learning models and real advertiser data, which offers a more data-driven approach to optimizing ad spend and improving conversion rates.