Meta has introduced a money-back guarantee for its "Meta Verified" subscription, which costs $14.99 per month and offers a blue checkmark, enhanced account support, and other features. This initiative suggests a growing interest among users and businesses. The 14-day money-back guarantee allows users to try the service and potentially cancel after resolving any issues, effectively getting free enhanced support.
Meta's push for more subscribers aims to generate supplemental income, estimated at around $150 million per quarter, equating to approximately 3 million subscribers. This strategy mirrors broader industry trends where the value of the blue checkmark is diminishing as it becomes a purchasable feature rather than a symbol of noteworthiness.
Meta's approach contrasts with X (formerly Twitter), which aims to replace ad income with subscription revenue. Meta continues to refine its Verification for Business packages and personal Verification offerings to attract more subscribers. The money-back guarantee could entice more users to try the service, contributing to Meta's supplemental income stream.
