Meta has launched a new feature that will display customer ratings and reviews directly on Facebook advertisements, creating an additional layer of social proof for potential customers.
The new system automatically collects feedback from users who interact with ads and subsequently make purchases. After completing a transaction, Meta may prompt these customers to rate and review their purchase experience. These ratings and reviews are then aggregated at the Facebook Page level rather than for individual products or ad campaigns.
Once collected, Meta may display these ratings and reviews directly on your Facebook advertisements. This feature is designed to leverage positive customer experiences as a form of social proof, potentially helping new customers feel more confident about their purchasing decisions when they see positive feedback from previous buyers.
Managing Ratings and Reviews
Business owners and page administrators can access and manage these reviews through the Meta Business Suite:
- Navigate to 'All tools' in the Business Suite
- Under the 'Manage' section, select 'Ratings and reviews'
This centralized dashboard allows businesses to:
- View all customer ratings and reviews
- Respond directly to customer feedback
- Report inappropriate or fraudulent reviews
Customization Options
For businesses concerned about how ratings might affect their advertising, Meta has included customization options. Within the same 'Ratings and reviews' section of Meta Business Suite, administrators can find a toggle to disable 'Show ratings above 4 stars on my ads.'
This selective display option allows businesses to control whether high ratings appear on their advertisements, giving advertisers flexibility in how customer feedback integrates with their marketing strategy.
The addition of ratings and reviews to Facebook ads represents Meta's continued effort to enhance the platform's e-commerce capabilities and create more transparent shopping experiences for users.
