Meta has started rolling out a new visual update to its ad creation interface, which changes how advertisers add text and titles to their ads. This update, currently available to a limited number of accounts, introduces a new window for editing ad text and titles, replacing the previous integrated interface.

What’s Changed in the Meta Ad Interface?

With this new update, the process of adding ad text and titles has moved to a separate pop-up window. This means that advertisers will no longer edit these elements directly within the main ad creation platform. Instead, they will need to click a button in the ads section to open a new window where they can enter and modify the text and titles.

The new editing window has received mixed reactions from advertisers. Some express concerns about the usability of the new interface. For instance, if an advertiser wants to copy text from another ad, they will have to close the pop-up window, potentially losing any changes they have made. This adds extra steps to a process that was previously more streamlined and efficient.

Potential Workarounds and Future Improvements

While the new interface may initially feel cumbersome to some, there could be workarounds or improvements from Meta in the future. Advertisers who frequently copy and reuse ad text might need to adjust their workflows to accommodate the new interface or find alternative ways to manage their ad content more effectively.

For now, the update is only visible to a small number of accounts, and it remains to be seen if this change will roll out more broadly across all Meta Ads users. Advertisers should be prepared for potential adjustments in their workflow and keep an eye out for any further updates or enhancements from Meta.

Stay tuned for more news on this and other changes in the Meta Ads platform!