Matias Axel Ramayo | Swipe Insight

Meta Introduces WhatsApp Number Integration in Lead Forms

11 days ago

Meta has updated its contact forms to include WhatsApp number collection alongside traditional phone numbers, enhancing communication options for businesses and users. A dedicated field for WhatsApp numbers is now available, useful when standard phone numbers are not an option. This change raises questions about data sourcing, integration with WhatsApp applications, and verification processes, potentially leveraging existing WhatsApp installations.

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TikTok Ads Introduces Message Campaigns

2 months ago

TikTok Ads

TikTok has launched TikTok Direct Messaging Ads, currently in testing. It requires a TikTok Business Account, direct message permissions set to Everyone, and linking between TikTok Ads Manager and the Business Account. The campaign setup follows the Lead Generation objective, with optimization set to TikTok direct messages and options for dayparting and optimization goals. Advertisers can upload videos, select from a library, or create new content. This aims to enhance engagement.

Meta Launches New Ad Text and Title Editing Feature

5 months ago

Meta Ads

Meta has introduced a new visual update to its ad creation interface, changing how advertisers add text and titles. The update, available to a limited number of accounts, moves the editing process to a separate pop-up window. Advertisers have mixed reactions, with some concerned about usability and potential loss of changes. Future improvements and workarounds may be needed. The update is currently limited, with broader rollout uncertain.

Meta Ads Launches Auto Music Swap for Copyrighted Ad Content

5 months ago

Meta Ads

Meta has introduced an update to its advertising platform allowing automatic replacement of copyrighted music in ads without changing the original post's audio. This feature enables advertisers to use more organic content in paid campaigns, potentially increasing engagement and streamlining workflows by eliminating the need for manual edits. It addresses a common issue for marketers repurposing social media content for ads.

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Meta Enhances WhatsApp Ad Campaigns with New Action Tags

5 months ago

Meta Ads WhatsApp

Meta has updated WhatsApp ad campaigns with new action tags (NEW CUSTOMER, REORDER, PAID) visible in Ads Manager. These tags appear as measurable actions in the campaign dashboard, introducing additional metrics for comprehensive analysis. Advertisers can now better track customer status and actions, providing clearer insights into customer acquisition, repeat business, and transactions.

Meta Ads Budget Tool Enhances Cost per Result Forecasting

6 months ago

Meta Ads

Meta has refined its budget prediction tool for ad campaigns, introducing improved forecasting capabilities for cost per result. This update aims to provide advertisers with more precise budget planning insights. Key aspects include enhanced cost forecasting, a visual prediction graph, incremental cost projection, and improved planning potential. Advertisers are encouraged to use these predictions as a guide while monitoring campaign performance.

Google Ads Extends WhatsApp Extension to More Latin American Countries

6 months ago

Google Ads

Google Ads has expanded its WhatsApp extension to the rest of Latin America after initial rollouts in Brazil and India. This mobile-only feature allows advertisers to connect with audiences via WhatsApp, using pre-written messages to streamline communication. Users can start WhatsApp conversations directly from Google ads, potentially boosting engagement. The expansion underscores the importance of messaging apps in digital advertising.

Google Ads Introduces In-Platform GA4 Event Creation for Faster Conversion Tracking

7 months ago

Google Ads

Google's new Ads feature lets users create Google Analytics 4 (GA4) events directly within Google Ads, streamlining conversion tracking. Key aspects include in-platform event creation, faster data sync, custom event naming, and optional integration. This update reduces data transfer delays between Google Analytics and Google Ads, aiding timely decision-making and potentially improving workflow for managing conversions and campaign data.