Meta has rolled out a new feature for its Ads Manager platform, giving businesses more control over how campaign labels are used. This update allows companies to set campaign labels as either optional or required, enhancing organization and invoice management for advertisers.

Key Points of the Update:

1. Flexible Label Requirements:

   • Businesses can now choose to make campaign labels optional or mandatory when creating new ad campaigns.

2. Location of the Feature:

   • This new option is accessible through the 'Security Center' within Meta Business Manager.

3. Enhanced Organization:

   • Campaign labels help quickly identify campaigns and are printed on invoices, aiding in financial tracking.

4. Scope of Labels:

   • Labels apply only to campaigns, not to ad sets or individual ads.

5. Customizable Categorization:

   • Labels can be used to organize campaigns by topic, business unit, or other relevant criteria.

Benefits for Advertisers:

1. Improved Invoice Management:

   • Required labels ensure that all campaigns are properly tagged for easier financial reconciliation.

2. Consistent Labeling:

   • When set as required, all team members must add labels, ensuring uniform campaign organization.

3. Flexible Implementation:

   • Businesses can choose to enforce labeling or keep it optional based on their specific needs.

4. Enhanced Campaign Organization:

   • Labels facilitate quicker identification and sorting of campaigns, especially for accounts with numerous active campaigns.

How to Implement:

To utilize this new feature, advertisers should:

1. Navigate to the 'Security Center' in Meta Business Manager.
2. Locate the campaign label option.
3. Choose whether to set labels as optional or required.

For agencies and businesses managing multiple campaigns or clients, this feature could significantly streamline campaign organization and reporting processes.