Broadcast channels are a public one-to-many messaging tool for creators to send content directly to followers in a chat format. This tool allows creators to engage more deeply with their most loyal followers in an authentic space.

The feature to share channel messages from Instagram to Facebook enables you to automatically share updates from your Instagram channel to your Facebook channel. This saves time and effort previously spent on repetitive tasks and extends your reach.

Here are some best practices for using broadcast channels on Facebook:

1. Welcome and set the purpose of your channel - Start with a welcome message that communicates the purpose and sets expectations for your audience.
2. Promote your channel - Share your channel on Stories, Feed, or with your channel link. Pin it to the Featured section at the top of your Page.
3. Keep a conversational tone - Use a casual and authentic voice as this is a space with your most loyal fans.
4. Use a variety of formats to engage your audience - Mix it up with voice notes, polls, text, photos, videos, and links.
5. Connect over shared interests - Build closer interest-based communities with in-depth, topical content.

Broadcast channels are subject to Facebook's Community Standards to help people feel safe and welcome. People can report both the broadcast channel itself or specific content shared in the channel, which can be removed if it goes against Meta policies. Broadcast channels are designed for public and discoverable messaging experiences, and tools and reviewers help identify, review, or remove content that may violate Community Standards.